Sustainability by Valeria Savino

Sustainability. We admire and respect nature. We value artisans and traditions.



As Clothing consumption increases and fashion trends speed week after week, textile waste is piling up. According to a report by Value Village 10.5 million tons of clothing are sent to landfill every year in North America alone. Only 20% of the global textile waste is recycled. We have to redesign waste in fashion and work together to minimise it as much as possible.

Individual actions on a collective scale, we have the power to change the system.

Buying fewer and better things while caring, repairing and rewearing our clothes is basic. Secondhand clothing is triple sustainable meaning that fewer new clothes are being sold and hence produce. It keeps clothing out of the landfill and from being shipped around the world to secondhand markets. And our money is going to local small businesses or charity.

Waste can be a resource. Responsible disposal of our old clothing and recycling has to be incorporated into our consumption routine.

Taking something old to create a new garment is pure creative stimulation. A perfectly placed tear or “defect” adds a new layer of depth and meaning to the piece, telling a story about life and time. It makes it unique and adds character to each the piece.

People & Traditions:

Since pre-Hispanic times, women in south america have made elaborate hairdos. Even sculptures of gods and goddesses, royalty and warriors had fantastic headdresses.

Now, a thousand years later, indigenous women still have many ways of braiding their hair. Long thick black braids are not only considered elegant and beautiful, but the way braids are worn can also tell us the exact village a woman is from, the occasion she is attending and sometimes even her marital status.

The same way women learned how to braid their hair, they also learned how to weave.

Through the various patterns and colours indigenous women share their stories. Young women identify with the weaving practice, not only because is their art and a great tool for self-expression, but it is also a valuable source of income. By creating weavers associations they find their voices while earning the income to feed their families. Therefore refusing to be excluded from society.

Working with artisan made goods is our way to empower women, to preserve our cultural heritage.

Our model Danié Gomez @Journeyofabraid is a Mexican nomad blogger that uses the traditional braid as her trademark and a feminist manifesto.




Fashion Designer: Valeria Savino
Photographer: Frederic Pinet
WB: @fredericpinet
Accessory Designer: Joanis Duran
WB: @Kalaniandwolf
Female Model: Danié Gomez
WB: @journeyofabraid